NatureMed
I joined partway through a brand refresh for the NatureMed Vance dispensaries working to unify its identity across Arizona and Missouri — two markets with vastly different compliance requirements. Missouri’s stricter regulations made the marketing approach more challenging, but I focused on finding ways to infuse the brand with more soul and authentic cannabis culture while staying within the the legal boundaries. By balancing creativity with compliance, I helped shape a cohesive identity that felt genuine, approachable, and true to the spirit of the plant, ensuring it resonated with customers in both states. Here are some samples of the final brand identity seen in the newly remodeled Arizona dispensary.
Campaigns
I had the honor and privilege of art directing key campaigns where the goal was to keep things bold, unapologetic, educational, and genuinely funny. We didn’t just post product shots—we created a vibe that spoke directly to the culture, mixing humor, relatability, and a bit or rebellion. Every post was a chance to connect with the community, spark a laugh, and remind people that we weren’t just selling cannabis—we were part of the culture.