Tacocat

When Tristan and Dan of Tacocat were preparing to open their brick and mortar location for their restaurant in the Midtown Global Market, they approached me to update their logo and branding. The owners wanted something more aggressive and modern to compliment their DIY bike currier lifestyle. They also needed the new logo to be versatile and scaleable, so they could easily reproduce the logo and apply it on a range of products and everyday items. I helped them marry a SoCal skater aesthetic to their bike only delivery restaurant by limiting their brand to an all black and white color palette and strengthening the look of the Tacocat mascot.