Trend Setter Fitness

When Minneapolis-based fitness trainers Lucas and Devonte set out to start their personal training business, I had the privilege of leading the team in shaping their new brand identity. Partnering with Designers from Franklin Design House, we developed a fresh logo and visual style that reflected their drive, determination, and self-made mindset.

Beyond the brand’s visuals, I led efforts to refine their social media strategy and guided the launch of their first apparel collection — designed to resonate with individuals with drive and reminding them to “Set your own trend.” Below are samples from an early concept that was ultimately not selected.